Mo Farah launched the first ever Richmond RUNFEST from inside the Royal Botanic Gardens, Kew. Farah coached a group of 20 school children through a warm-up routine before meeting and speaking with various people from the media outlets (Sky Sports/ BSKYB). Mo’s interview went around the world as he challenged Usain Bolt to a race!
London Marathon, Iten Kenya
We came up with the concept and facilitated the first ever foreign press conference for a World Marathon Majors event. In 2012, the Virgin London Marathon announced the elite field on the edge of the Kerio Valley, Iten Kenya.